INSIGHT
Gain more insight about creating value for people and business
through experiences.
INSIGHT FROM KPSG
Gain more insight about creating value for people and business
through experiences.



Year in Review 2025: Contact Center Transformation and the Road to 2026
The year 2025 marked a period of significant change for the contact center industry. From the rapid adoption of Generative AI, the rise of self-service, to the renewed importance of human touch amid increasing automation—these developments clearly indicate that the contact center industry is entering a critical transformational phase. Previously …

35 Years of KPSG: Innovation and Transformation Shaping 2026
For more than 35 years, KPSG has been a trusted partner for companies in Indonesia in building outstanding Customer Experience (CX) and Employee Experience (EX). Since our establishment in 1990, our mission has remained consistent: to ensure that our clients’ customer journeys run seamlessly, efficiently, and deliver meaningful business value. …

BFSI Transformation 2025: Key Lessons & Strategies for Entering 2026 with KPSG
The year 2025 marked a major turning point for the Banking, Financial Services, and Insurance (BFSI) industry. Financial institutions worldwide faced increasingly complex pressures: a surge in digital transactions, customer expectations for faster service, and the need for stronger identity verification amid rising fraud risks. In Indonesia, these challenges are …

Leveraging WABA to Improve Operational Efficiency
WABA (WhatsApp Business API) has become one of the most effective communication solutions for companies that want to accelerate service delivery, reduce operational workload, and create a more structured interaction experience for customers. With the high adoption of WhatsApp in Indonesia, WABA offers major opportunities for businesses to deliver responsive, …

WABA: Transforming Business Communication with Speed and Security
WABA provides a new way for businesses to communicate quickly, securely, and in a more structured manner with their customers. With WhatsApp being one of the most widely used platforms in Indonesia, WABA becomes a preferred solution for delivering responsive service while ensuring data security standards are maintained. When integrated …

Optimizing Business Performance Through an Integrated CRM Application
An integrated CRM application helps companies meet the growing demand for faster service delivery, higher efficiency, and deeper customer understanding. As data volume and process complexity increase, businesses need a system that can unify information, streamline workflows, and support data-driven decision-making. This is why an integrated CRM application has become …

Live Chat Strategy for Enhancing Customer Satisfaction
Live chat has become one of the most effective service solutions for companies that want to improve response speed and ensure customers receive accurate answers. Many organizations now rely on live chat due to its real-time capabilities, reduced queue time, and ability to create a more efficient communication experience. With …

Live Chat: A Real-Time Solution for Enhancing Customer Experience
Live chat has become one of the most effective service solutions for companies that need to respond to customer needs quickly and accurately. With its real-time capabilities, live chat helps maintain high service quality while significantly improving the overall customer experience. Beyond speed, live chat also accelerates operational workflows and …

Omnichannel Customer Service: The Key to Efficiency and Consistent Customer Experience
Today’s customers interact with businesses through various channels such as phone, live chat, email, social media, and messaging apps. This shift in customer behavior requires companies to deliver fast, accurate, and consistent service across every channel. The challenge is that many internal processes still lack proper data integration. As a …

Omnichannel Strategy for Delivering an Integrated Customer Experience
An omnichannel strategy is essential for businesses that need to deliver fast, responsive, and consistent service across multiple digital channels. Challenges arise when each channel operates separately, creating disconnected data and slower workflows. The lack of integration between channels makes it difficult for agents to handle customer requests because conversation …

CRM Application: A Strategic Solution for Customer Experience
Today’s businesses are expected to deliver fast, accurate, and relevant service that aligns with each customer’s needs. This is where a CRM application plays a crucial role. It does more than store customer data. It helps companies make smarter, more measurable decisions that strengthen their customer experience strategy. A CRM …

AI & Automation: The Future of BFSI Operations in 2026
The Banking, Financial Services, and Insurance (BFSI) industry is entering a pivotal stage in its digital transformation journey. By 2026, automation and artificial intelligence (AI) will no longer be optional innovations — they will become the core foundation for building efficient, secure, and customer-centric operations. Key Challenges for Indonesia’s BFSI …










