INSIGHT
Gain more insight about creating value for people and business
through experiences.
INSIGHT FROM KPSG
Gain more insight about creating value for people and business
through experiences.
Why is AI Chatbot Important for Your Business Digital Strategy?
In today’s fast-paced digital era, businesses are required to keep up with ever-increasing customer expectations. Customers now demand fast responses, personalized service, and seamless interactions at any time. To meet these expectations, many companies are turning to AI chatbot technology as an automation solution capable of delivering real-time, highly accurate …
Effective Call Center Strategies to Enhance Customer Satisfaction
Customer satisfaction is a top priority for many businesses, especially in today’s highly competitive digital era. One of the key tools for building strong relationships and maintaining customer loyalty is a call center that is ready to assist customers with various needs, from answering general inquiries to handling more complex …
How to Optimize WhatsApp Chatbot for a More Efficient Business
In today’s fast-paced modern business world, speed and efficiency in serving customers are key to remaining competitive. WhatsApp, one of the most popular communication platforms globally with billions of active users, has become an essential channel for businesses to interact directly and responsively with customers. One increasingly adopted technology by …
The Vital Role of Contact Center Agents in Enhancing Customer Experience
According to data from Forrester, companies that focus on improving customer experience can generate higher revenue compared to those that do not prioritize it. High-quality products and competitive prices may attract new customers, but it is a positive customer experience that keeps them loyal. In fact, 8 out of 10 …
How Contact Center Data Management Boosts Operational Efficiency?
In the increasingly complex world of customer service, contact center data plays a vital role in enhancing operational efficiency and maintaining the quality of customer interactions. This data encompasses various information, ranging from customer interaction history and agent performance to customer satisfaction metrics. With effective data management, contact centers can …
Customer Service is the Main Pillar to Build Customer Loyalty
In an increasingly competitive business environment, maintaining customer loyalty is one of the biggest challenges for companies. Loyal customers not only continue to return to shop but also recommend the business to others, helping to increase brand visibility and drive business growth. In this context, customer service is a key …
What is Robocall and How Does It Impact Customers?
In the fast-paced digital era, effective communication with customers has become more crucial than ever. Many businesses are now leveraging technology to streamline and accelerate communication, one of which is through robocalls. Robocalls are automated calls that use technology to deliver voice messages to customers quickly and efficiently. This method …
3 Contact Center Myths That Harm Your Customer Experience
Many companies rush to implement the latest technological initiatives or hastily gather customer data to enhance their contact center services. However, sometimes less is more. Check out these common misconceptions in the contact center industry! Myth #1: Customer Experience is All About Speed Many companies believe speed is everything when …
Top 5 Advantages of Speech-to-Text Technology for Customers
In today’s fast-paced digital era, customers are constantly seeking the easiest and quickest ways to interact with companies. Speech-to-Text technology offers an innovative solution by converting voice into text, enabling customers to communicate effortlessly without the need for lengthy typing. Especially in the Contact Center industry, this technology greatly benefits …
Optimizing Customer Service with AI Chatbot WhatsApp
In the fast-paced world of business, customer service is a crucial factor that can influence customer satisfaction and loyalty. However, many companies face challenges in providing quick, personalized, and responsive services. One modern solution widely used today is the AI Chatbot WhatsApp. With this technology, companies can offer automated services …
Customer Relationship Management Trends 2025
In a rapidly changing business world, Customer Relationship Management (CRM) has become a vital tool for building and maintaining strong relationships with customers. As we approach 2025, advancements in technology and shifts in consumer behavior are bringing several significant trends that will shape the future of CRM.In this article, KPSG …
The Importance of Customer Experience Surveys for Improving Customer Satisfaction
In the effort to enhance customer experience, conducting regular customer surveys is an important step that should not be overlooked. As part of the Customer Experience as a Service (CXaaS) framework, these surveys provide valuable insights into customer satisfaction and areas that need improvement. In this article, KPSG will discuss …