CASE STUDY OF A STATE-OWNED MULTIFINANCE COMPANY
COMPANY BACKGROUND
A multifinance company, a subsidiary of a state-owned bank, provides convenience in obtaining financing for various purposes. This includes financing for cars, motorcycles, and other needs.
PRIOR CONDITION
- Previously, customers and prospective customers obtained information about services and products through the website, social media, or the call center
OBJECTIVES TO ACHIEVE
- Customers and prospective customers can easily access information about services and products through a chatroom.
- Simplifying the process for customers and prospective customers to obtain information as if they were interacting directly with a live agent.
Ease in Finding Information
ARSI Smartbot is implemented on the company’s website, official company WhatsApp, and official company Facebook Messenger. Customers and prospective customers can now easily obtain information from the chatroom on the website, WhatsApp, or Facebook Messenger
ARSI Smartbot
GOALS ACHIEVED SUCCESSFULLY
- With chatbot, customers can find the information they need more quickly and conveniently, compared to manually navigating the website or social media.
- Furthermore, chatbot implementation can also alleviate the workload of the company’s call center