CASE STUDY OF A LIFE INSURANCE COMPANY
COMPANY BACKGROUND
A life insurance company offers a variety of products to meet the needs of Indonesian people from various backgrounds and market segments. To increase their business, they began to develop telemarketing channels to market their products.
PRIOR CONDITION
- There was no professional partner that could provide a telecommunication system that suit their needs. This made the development of telemarketing channels ineffective.
OBJECTIVES TO ACHIEVE
- A comprehensive telemarketing channel capable of meeting company needs to market their products. To address this issue, the company required a professional partner who could offer Information Technology Outsourcing (ITO) solutions for telemarketing.
CONNECT WITH CUSTOMERS PERSONALLY WHEREVER THEY ARE
KPSG provides a telemarketing system and construction of on-premise contact centers.
Telemarketing
GOALS ACHIEVED SUCCESSFULLY
- The successful implementation of telemarketing channel was able to help market the company’s insurance products and gave a significant impact on the company.
- KPSG becomes a trusted partner that provides the necessary ITO solutions to develop effective telemarketing channels.
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