Improving Customer Satisfaction in Health Laboratories

The implementation of smart chatbot on WhatsApp Business Official has enhanced customer experience and satisfaction through free-text based responses.

INDUSTRY

SOLUTION

SHARE CASE STUDY:

Company background

Being one of the established health laboratories since 1973, it has demonstrated a strong commitment to delivering the best examination results, making it the best and largest Clinical Laboratory network in Indonesia.

Prior condition

  • Utilizing another chatbot provider with menu-based limitations.
  • Customers receive limited information when they ask questions to the chatbot.

Objectives to achieve

By implementing a chatbot that can interact and answer customer questions in free-text based, this health laboratory has been able to provide the best service to customers, improving their experience and expanding the range of topics that the chatbot can handle.

Implemented solutions

The implementation of the chatbot leverages the popular instant messaging platform in Indonesia, WhatsApp, as the primary communication channel. Through the use of a free-text based chatbot, customers can interact with the chatbot as if they were interacting with an online customer service, without being limited by predefined menus.

AI Technology

Goals achieved successfully

  • Through the implementation of an intelligent chatbot, a greater number of questions have been successfully answered in free-text based.
  • Increased customer experience and satisfaction in interacting with this health laboratory.
400.000+
Incoming Chat
69%
of chats accurately answered by the chatbot.

Let's create solutions for your business

KPSG is ready to help you design strategies that drive operational efficiency and deliver better customer experiences.

Other case studies

Industry : Banking
Solution :
BPaaS CC
Function :
Customer Service
Industry : Others
Solution :
BPaaS CC
Function :
Customer Service
Industry : Multifinance
Solution :
CXaaS
Function :
Customer Service